Day #12: Willow (my niece)

I've decided to go with whatever typeface seems to serves the form of the letters best – or rather, a typeface that yields interesting or pleasing results. Having typeset Helvetica a lot I find that I can better challenge myself by setting a variety of typefaces, which confronts me with different shapes and therefore different shape relationships. For example: Gill Sans (below) requires more breathing room than Helvetica (though, upon inspection, I probably should set Helvetica a little bit further apart).

Gills Sans is the (un)official typeface of Great Britain, designed by Eric Gill in the early 20th century. See the BBC logo and London Underground signage.