Day #37: Laurel

Another experiment with a bit of stretching and drop shadows. It's been a few months now since I experimented with stretching, and I must say that I still do kind of like the results sometimes. This is about 75% width and 105% height. I don't know that I'd ever push it much more than that. At some point it shifts from somewhat interesting typographic experiment to direct-mailer. Like fashion, experiemental/throwback typography exists on a continuum. As Eddie Izzard puts it, at some point looking groovy starts to bleed into looking like a dickhead.

Carefully executed, stretched fonts can look kind of groovy.

Helvetica 75